About the Rotary Coordinator Program

Thursday, February 23, 2012

The Role of Brand in the Nonprofit Sector

Branding in the nonprofit sector appears to be at an inflection point in its development. 

Although many nonprofits continue to take a narrow approach to brand management, using it as a tool for fundraising, a growing number are moving beyond that approach to explore the wider, strategic roles that brands can play... 

Read moreFrom the Stanford Social Innovation Review. 

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