After a thorough evaluation process, which included RI Board Member Allan O. Jagger, Trustee Anne Matthews as well as Communications Committee Chair John Blount, Rotary has hired Siegel+Gale-a global strategic branding consultancy with over 40 years of experience helping clients create world-class brands-to partner with us. You can find more about Siegel+Gale at: http://www.siegelgale.com/
The process of coming to understand Rotary will begin by conducting interviews with key stakeholders worldwide-from individual Rotary members and clubs to our leadership. These interviews will help inform on the organization and key goals, challenges and objectives for the coming years.
Excerpts from email by David Alexander, Public Relations Staff at RI.